Have you heard of her? Probably. If not, go here, here, and here. Or read this hilarious interview that our very own Jess Assaf conducted one morning with us over gchat. I recommend everyone starts their days talking to someone about boys, the future, and why you’re obsessed with each other. It helps if you’re kind of strangers ahead of time, like we were. (We only met once!) Okay okay I’m gonna stop stalling. We had so much fun doing this, hope you have fun reading it!
Jess: let’s start with the most relevant
What was the first thing you thought about when you woke up this morning? (PG-13 rated)
Miki: well today my employee (who lives in my building) walked into my apt and woke me up and I was naked
Miki: but usually I wake up and do Japanese calisthenics called Rajio Taiso
Adina: OMG I do the same thing! Just kidding I only get out of bed because I really have to pee, and then I immediately have a panic attack about my week.
Jess: great answers, both of you
Miki: Every Japanese person old and young does rajio taiso. And yes, I also immediately think of what firedrill is in front of me
Adina: I’m gonna do it!
Miki: Do it!
Jess: Adina, what was your first impression of Miki and Miki, what was your first impression of Adina?
Miki: Easy: She is my people.
Adina: "God she’s tiny and adorable."
Miki: Amazing energy
clearly SUPER smart
and just loved the sarcastic, funny commentary
Adina: Ha yes! Me too. I thought, “Ugh if I could just be like her! No wonder she’s killing it.”
Miki: Finding girls that I LOVE immediately is rare and I sincerely hope we can be friends
Adina: Also I was super ready to hate on you Miki, because you’re like stupid successful
Adina: I was sure it had to be some magic potion
But it’s really just who you are
It made so much sense when I met you
Jess: awww im tearing up!
Miki: haha Bestieessss forevverrrr
Adina: Also I think a few minutes in it became insanely comforting to hear how much of the same stuff we’ve gone through!
Miki: Honestly, I kept saying “Yes” every time you said something
we’re going through the same shit and talking Adina was therapy
Adina: Ya. We should start that as a thing! Business Therapy
Rajio Taiso is playing in the background, just so everyone knows.
Jess: what inspired you both to start a business?
Miki: Solving very real very normal problems
Adina: For me it was the frustration with someone not already doing the stuff I wanted to do. Feeling like I had such obvious ideas, and feeling like all of my bosses sucked.
The business world is so dirty
People are thieves, and they’re taking advantage of each other
Miki: First came Wild to give people delicious comfort food that was also healthy (so people felt they weren’t giving anything up), then came Super Sprowtz to try and get kids to love veggies and now it’s THINX to re-invent feminine hygiene products so I don’t embarrass myself every month with stains and leaks
Jess: and thank you to both of you for your businesses, which have already made my life so much better
Miki: And of course to solve a problem for girls in the developing world since I’m half Indian and my dad came to america with $5, I could have been any of those suffering girls.
Not to sound annoying
Adina: You know, I think that is such a big part of it!
That no one talks about
Adina: That we could be, and are the people that are suffering
We’re very lucky
Miki: We won the lottery of life
Adina: And they need help
Immigrant Parent Girls
another new club
Adina: So many business owners I’ve met [come from immigrant parents]
Miki: Where are your parents from again Adina?
Adina: They fled communism
Miki: do you speak the language?
Adina: I do! Not as well as I’d like
Miki: just got goosebumps across gchat
Miki: Immigrants breed tough women
Adina: For sure
Jess: so true
Adina: And, I think
It makes us super conscious of how hard it is out there for people
So fuck starting a selfish business that doesn’t help people
Adina: I don’t know how anyone does that
Miki: My dad reminds me of it all the time if we complain about something, he says “first world problems” and shakes his head
Jess: What is your biggest goal at the moment, either personally or professionally? (for you two they are the same thing…)
Miki: TO FUCKING CRUSH IT
no but seriously
Adina: I mean, I couldn’t have said it better
That’s all I think about
Miki: I want our company to really be known to support women and save embarrassment, I want to really solve the big feminine hygiene problems in the developing world and I want to continue to cultivate my amazing friendships
like with you
Adina: Do everything the best I possibly can, personally and professionally. I want to not become a shitty business owner that is selfish and greedy, and I want to be a good person outside of business too.Which takes harder work than the business does even
Miki: I am proud of the incredible community of friends that I have,
At the bottom of all of my emails, I have “make progress every day”
that’s all we can do!
Jess: what is your biggest challenge in your business at the moment?
Miki: Production, back office, warehouse, everything
Adina: Ya. Scaling, keeping up, making the right decisions, not losing my mind.
Managing all of it
Miki: Completely agree with you re: making the right decisions
everyone looks to us for answers and we steer the ship and have to do our best to make the best decisions we can
Adina: Ya and it’s not like there’s some secret rulebook
with the answers
But if someone could write one, I would really appreciate it.
me: Define “girl power”
Adina: Not saying “nah” when people ask if you’re a feminist
But not really
Adina: Believing that you are not lesser than, weaker than, or even that different from men. Encouraging other women to feel the same. Being NICE to other girls!
Miki: Girl power, for me it’s about having girl friends who support the shit out of each other and still celebrate each other even if shit is going on for one of us!
Getting pumped up to see other girls succeed, yes we are competitive beings but channelling that to push harder
Adina: Right, pushing each other and believing in each other
Jess: why are girls more powerful than boys?
Adina: Jess is such a boy hater!
Jess: or why should there be more women running businesses
how about that?
Adina: I think women are more powerful because if and when we are really ourselves (ie not trying to mimic men to be more business-like), we add emotion to things
And I think it’s such a mistake to act like being emotional in business is weakness
Miki: YES exactly
Adina: NOT being emotional in business has made the world a really ugly place
And uncaring one
Adina: But it’s not men’s fault that the whole culture has encouraged machismo
Miki: This world that we live in was literally built by men, the walls the floors the subways our bathrooms, everything. If women had a touch in the way the world was build, you betcha it wouldn’t be all concrete
It will be kinder
Miki: and way more gorgeous
Adina: Women need to just start being themselves more
Miki: Agree with Adina re: living in a way that men sometimes can’t cry or they will be condemned
or show emotion
Adina: Ya! But not all men are like that
or I wouldn’t be married!
Miki: like our men
Adina: ha YES
Miki: my man started a company based around emotion
Jess: you guys are already answering my next question!
Jess: You both have amazing men in your lives. How has love changed you?
Jess: And what advice do you have for all of us girls still looking for our special A?! (Adam/Andrew)
Miki: I can see that Adina can have the best life ever on her own but Adam enhances her. She doesn’t need him, she wants him.
Same with me
I don’t need anyone to be a strong independent person. I have the BEST TIME EVER with Andrew
Also Andrew is so much more thoughtful than I am, I am learning to be softer because of him, if you can believe it
Adina: I think for me, it’s really calmed me down, made me feel more peaceful. It makes you happy in a way that is very undramatic and sweet, which is insanely helpful for leading a focused life. And it’s mindblowing to be with someone who on your worst days, still thinks you can do anything. That you are so powerful.
Yes! All of that. It’s just so fun and I don’t know how to explain it but it’s like having a life teacher
Adina: And I think in looking for someone, it’s important to think about the person you choose as a really important friend
A potentially forever friend
If it’s someone who doesn’t support you fully or who you feel like you can’t support fully, it’s not right
To me. Everyone is different of course!
Miki: Absolutely the same, when I have emotional outbursts, he calms me down and thinks I’m beautiful even when I don’t feel that way
Adina: And you’d better be able to laugh all the time
Adina: Cause things ‘gon get rough
Miki: To be able to be many people in one body and him loving every side
Even the ugly ones
The number of times I go
I know I’m a really bad person for saying this but…
And he’s like, nah it’s cool, I get it
But then he’s like, now let’s talk about how to not feel that way
Jess: ok just as importantly, who is your ultimate girl crush?!
Adina: And you Jess
Jess: oh wow thank you boss
Adina: Let’s all cuddle.
Miki: I went to a party this past weekend with a bunch of polyamorous people, I’m not there yet but if I was, Adina?
Miki: It was a bit weird
Miki: but who knows when we’re 50…
Adina: I’m cracking up.
Or when we were 20?
Miki: haha exactly
Jess: describe yourself in one hashtag
Jess: hahaha #yeahright
Adina: I think both of our hashtag should be #everydayimhustlin
Jess: what is a quality you admire in one another that you don’t think you possess (but you actually do)
Adina: Oh this one is so easy
Miki is incredibly unapologetic
Adina: I know for sure I am not that
She is not afraid
She is completely herself
and it’s loud and in your face and full of fucking positivity
She’s not meek but she doesn’t act macho
Jess: yup adina you are all of those things
Miki: Adina is hilarious without trying to be
Jess: yup miki you are all of those things
Miki: No Adina is smarter than me
Adina is SO creative
Adina: I’m getting way more into the polyamorous thing as this goes on
Adina: Everyone should do this with each other
Miki: Wish I was as creative as Adina
Adina: Miki you have like 18 businesses!
Don’t be an idiot.
I have like one that’s limping it’s way forward
Miki: SHUT UP
Adina: Like, please mam, may I have some more
Miki: It’s SO amazing
All of my friends use your products without even me telling them
It’s really amazing
Miki: My friend Stephan especially lives for your products
Jess: i wish you could both kiss on gchat
but you basically already did with words
Adina: Stephan can join our cuddle party.
Jess: what is the best piece of advice you have ever received?
Adina: Stop watching television.
I mean I didn’t listen.
But super great advice.
Miki: Make progress every day.
Miki: Throw your tv in the trashcan receptacle.
Jess: don’t watch television but DO watch tyler perry movies, cough cough adina
Adina: That’s DIFFERENT!
Miki: Don’t watch TV but watch all Key and Peele videos, cough cough miki
Adina: No here’s a better one
Adina: You can’t control the outcome of anything so stop sitting around obsessing over it.
When you do an action because you think “Oh this is going to lead to this for sure” you will most definitely be wrong
So it’s not the right reason to do things
"If I say this, people will like me."
Miki: Nothing is permanent.
My tight ass is impermanent.
Jess: LOVE YOU BOTH
thanks for your beautiful and sassy words.
Don’t forget to use code SWBasics5 for $5 off one pair of Thinx for a limited time!!