Dear Sproutlings, 

Sprout is making some changes. Probly you guys are used to that by now (remember these… and these?). 

 

When I started Sprout, I had even less of an idea about what I was doing than I do now. I was a dewy-eyed, opinionated nutrition school graduate, only interested in being different than those “other” nutritionists. The way I would do that? A DIY wellness company where I would teach people everything I knew in a way where they would no longer need to rely on me or anyone else in the wellness industry. So I got started with workshops about being your own personal trainer, ignoring the “science” of nutrition, and…you guessed it, ditching toxic skincare products for ones made from ingredients in your kitchen cabinet. 

I do miss Sprout being just about wellness. But for now, this is where I feel needed. And the name “Sprout Wellness,” which we tried to transition to “Sprout Skincare,” just doesn’t feel like it fits our line anymore. It doesn’t represent us accurately, it doesn’t say what we want it to say, and it actually confuses a lot of people. (No guys, we don’t put alfalfa sprouts in our cream.) In a very saturated market full of dirty companies, it’s important for us to clearly differentiate ourselves. We want people who are walking into stores to find us easily, understand us immediately, and love us eternally. 

 

So, today, we’re announcing a refreshed look and a new name: S.W. Basics, which we think will help them do just that. Check out the new look here. And, don’t worry, everything inside the package is still exactly the same. 

 

Now all we need to do is think up a new name for you guys—S.W.eethearts? SDubbers? 

 

Please check in with me anytime if you have feedback, questions, or really just anything on your mind (new email is adina@swbasicsofbk.com). Love you always.

And you’re still the best,

Adina