What the Industry is Saying About You
Last week Jess and I had a super fun hang out with Molly Simms from BUST Magazine. We totally want to be her bestie—she was so fun and awesome and easy to talk to. We all decided that her + us + Hayley Williams should have a slumber party to do masks and talk about feminism.
ANYWAYS. Lots of things came up that made me realize whenever I talk about S.W. in these hangouts I sound like a broken record, but I’ve never actually said them to YOU guys, even though it’s about YOU guys. Duh you should get to know what I say about you. To sum it up, I’m pretty angry all the time about the industry and what it’s like, and what they say about you, and I just walk around defending you and getting really mad at them.
Let me give you some examples! These are actual quotes from actual industry people:
"No one cares about organic manufacturing, we’re not interested in certifying because no one is interested in the certification. It’s not what people are buying."
"It would greatly lower your costs if you shifted your formulas. We have plenty of stock formulas for you to choose from, I highly suggest you consider those rather than ‘re-inventing the wheel.’"
"Why would anyone ever make their own products? I would never ever do that. I love buying cosmetics. Anyways, can you tell me what celebrities use the line?"
Buyer for a big department store chain:
"Our customer is actually pretty superficial. She doesn’t care about buying natural, at all. Natural brands don’t sell in our store, and we are not looking to expand the category."
"Natural is a trend that’s ending. It’s dying. It may already be over actually."
Acquaintance from a “natural” skincare brand:
"I mean, if you have to add a few chemicals down the line, you’ll have to be willing to do that. You are, right?"
Approximately once a week I proclaim to everyone in our office that I quit. I will get off the phone after having one of these conversations and think, “There is just no way we are going to overcome all these people.” Then I’ll go through customer emails, or onto our social media, or onto other sites of people fighting the same battles we are. I’ll remember that they’re all wrong, and we’re here to prove them wrong. I’ll remember that we do this for you guys, not for them.
Just remember that the industry may not be your friend, but YOU control it. You guys are the ones in charge. You set trends, you decide what is going to get made, get attention, and get bought. These people are watching you, listening to you, and they are actually afraid of you. How powerful does that make you feel? It should. Think about that when you shop.
You know we LOVE gettin’ that lovin’… Especially when it comes from such a rockin’ babe like Hayley Williams of Paramore! Oh yeah!
And because we’re so obsessed with Hayley, we’re also giving 50% off of our organic lip balm flights [HERE]. It only lasts for 24 hours so get it now!